Tyatya, tyatya, our networks dragged ... $ 7 million: as an affiliate helped the gathering of the ICO "Polybius"

A month passed, as the ICO of the Estonian Polybius project, also known as Polybius Bank, was completed, during which we were able to raise more than $ 30 million, even hitting the top five ICO 2017 according to the Wall Street Journal .

In this article, we will talk about how one of the sales channels brought us more than seven million dollars through the AdAndor CPA network.

The success of ICO "Polybius" is due to a number of "for the first time": for the first time we started accepting not only cryptocurrency, but also traditional money (card payments and bank transfers), and also used for the first time fundraising through partner advertising networks using the CPA model .

As a result, traffic attracted by the Advendor advertising network alone gave more than $ 7 million in sales. Summing up the results of work at the Polybius ICO, Advendor CEO Maxim Evseev stated:

If you have a product for ICO, then we have a tool that will sell it.

Affiliate Network Advendor

The Advendor story began in 2015 in Tallinn, when there were only four people on the team. The first client of the CPA network is HashFlare cloud mining, owned by HashCoins . Having gained a positive experience in sales of HashFlare, Advendor expanded the circle of clients: first within the framework of the crypto market, working with the projects of Genesis and Cryptopay , and then starting to cooperate with mobile applications, games, casinos, forex platforms. However, the main specialization of the project (and the main source of its income) continues to be cryptocurrency offers.

ICO Polybius

When the Polybius Foundation was founded by the founders of the HashCoins in 2017, and we started preparing the ICO, the involvement of Adventor was already a completely logical step. So the guys got the opportunity for the first time to try out the CPA-model partner program for ICO.

The result was sales of about $ 7 million with an average check of $ 1,000 (total sales of ICO were over $ 30 million with an average check of $ 1,100). 70% of funds raised through Advendor were in cryptocurrency, 30% - in Fiat (in dollars and euros).

The highest results were given by network partners working with contextual advertising on Google, banner networks like Cointraffic, which alone gave $ 1.5 million in sales, as well as profile cryptosites.

There was no context in Yandex at ICO, as Yandex and other Russian companies (for example, all Mail.Ru Group projects, including VKontakte) do not advertise cryptocurrency at the request of Russian legislation.

In addition to the above, Advendor partners did email-lists, posts on social networks and even special sites - everything that can bring targeted traffic. And the team "Advendora" tracked the sources of traffic with a special tracker.

Advendor now and plans

The success of the Polybius ICO has caused an excessive demand for Advendor services - primarily among new projects launching similar placements. Maxim Evseev explains the reasons:

For affiliate marketing, one offer that brings sales of $ 7 million is an excellent result, and even more so when it comes to such a specific area as ICO.

Over the past two years, the Advendor team has hardly increased: today, only seven people work in the company. But the business has grown significantly: now preparations are underway for the ICO BitClave start in September, another dozen new campaigns are in the queue for launch - and even more projects at the preliminary audit are waiting for Advendor’s decision on cooperation.

Source: https://habr.com/ru/post/405743/

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