Technological revolution driving experience: AR, 4G and Big Data

It is useless to argue with the fact that over the past 10 years, technology has made a huge breakthrough. Just in 2007, the first iPhone appeared, and everyone was amazed at the touch control. Now we are surrounded by a huge number of gadgets that make our lives more trivially more convenient.

Of course, comfort and want drivers. After all, the car has become something more than just a means of transportation. And although for many it is limited to a smartphone in the holder, but there are already more advanced technologies. Holographic navigators, collecting data on driving style, start the car from a smartphone. We understand what they are useful for and how they can be used.

Welcome on board! / WayRay image

Car in smartphone

One of the most obvious trends is the integration of a car and a smartphone into a single information environment. This step is logical if only because almost every driver has a smartphone. So, BMW has the BMW Connected Drive app, with which you can find your car in a crowded parking lot or “drop” the end point of the route to the navigation system. By the way, it was in BMW in 2002 that for the first time it became possible to connect the phone with the car’s audio system.

And Toyota is developing a Smart Key Box - a technology with which it will be possible to turn any smartphone into a car key. In principle, this technology already exists; it is used by various car-sharing services. For example, for one of the Swedish carsharing services Sunfleet, Volvo Cars made such a system. The Swedish automaker had another interesting development - the service of delivering goods from online stores to the trunk of a car. The courier received a one-time digital key.

The way we use a smartphone in life affects our attitude to other technologies: automakers have to adapt to consumer tastes. In addition to Connected Drive, BMW is developing another solution in the “smartphone-car” format, thanks to which the car will, for example, communicate with the driver’s calendar every day to calculate routes, gas mileage and so on. Microsoft and Harman integrate the Office and Cortana products into the on-board computer of the car so that the driver can stay up to date with business tasks without the risk of creating an emergency on the road.

HUD and augmented reality

Navigation is one of the key driving problems. We often travel to unfamiliar places, and even on routes that we regularly follow, we prefer to be guided by the instructions of the navigator. Of course, you can run the application on the same smartphone or car system, but this is not the only and convenient way.

Automakers are increasingly introducing HUD (Head-Up Display) systems in both budget and luxury car models. Such systems project the necessary information to the driver on the windshield. And so you can show not only the navigator pointers, but also other parameters, such as speed or fuel level. Different solutions of HUD systems have been around for more than a year, or even a dozen years, but they are constantly being improved.

Thus, more modern versions of such systems combine elements of holography and augmented reality. This solution is also one of our projects - the Navion car AR-navigator . The device projects a picture not only of the windshield, but also directly onto the road. The driver receives information about the direction of travel along the route he has laid out and the distance to objects taking into account the current speed - all in real time.

The system can be built into the car of almost any model, regardless of the year of manufacture and will not require technical intervention in the design of the car. Navion will be able to display information about the trip (the remaining distance, fuel economy, etc.) and even notifications from social networks, though only during “safe” moments of travel, for example, at a red traffic light.

Telematics: GPS, Big Data and Savings

Telematics data collection has also been used in the automotive industry for a long time. For example, data analysis can show which car models or routes on which emergency cases occur more often, which routes and driving habits are most dangerous. A special sensor can record all data on the driver's behavior on the road: how fast he drives, whether he starts or slows down abruptly, breaks the rules, turns on the turn signals and admits mistakes on the road.

Such data are actively used by insurers and bankers. For example, on the basis of the collected information about the quality of driving, an estimate is made that affects the cost of insurance and subsequent discounts for accurate and trouble-free drivers. Bankers in this way receive additional information for making a decision on granting a car loan. Courier and transport companies are using this technology, in particular, to optimize their fleet operations. Telematics devices on trucks help optimize routes and reduce downtime. This affects delivery speed and fuel economy.

Of course, unifying approaches to working with big data and telematics in all countries is a difficult task. Everywhere has its own characteristics: legislative, market and human (habits and fears). But in general, this is a good way to move, for example, to flexible rates for hull contracts and favorable conditions for lending. This kind of statistics, which may be needed equally to the automaker, the driver, and the insurer, collects another of our development - Element . The self-diagnosis system is connected to the vehicle through the OBD-II output - all cars equipped after 1996 are equipped with it.

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There are many technologies that allow you to get different telematic parameters of the car - gps-navigators store information about routes, individual applications help to improve the driving style, others monitor the condition of the vehicle. The key idea of ​​Element is to combine all these data streams into one universal information hub in the driver’s smartphone. In addition, Element has elements of gamification - in Autoyoga mode, the system sets tasks for the driver and gives “achievements” for their implementation. In fact, this is a built-in simulator for a car enthusiast who will help to improve driving skills in the right direction. In Schumacher, this toy will not turn, but will help save fuel and reduce the risk of falling into an emergency.

Unfortunately, not all technologies to improve the driving experience take root. For example, the development of Ford, which allows you to drive a car at a distance, can no longer be heard. But this idea was nevertheless transformed into a more traditional development of self-driving cars. They are the ones who will have the greatest impact on our lives, Ford CEO Mark Fields says. He estimates that the industry will grow to $ 42 billion in the US alone by 2025.

In general, all these technologies - telematics solutions, navigation, HUD and AR-technologies - form a new driving experience. Some of these systems provide users with vital information and help avoid accidents, while others automate tasks so that the driver is fully focused on the road. Automatic braking, tracking behavior on the road and building holographic routes are all important steps towards creating if not completely autonomous and unmanned vehicles of the future, then at least more safe and comfortable driving.


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