Trust the deeds, not the names

On November 6, the refusal to hold an IPO and the decision to return funds to investors ended in a scandal, in the center of which was the company of the well-known author of Blockchain Revolution, Alex Tapscott.

NextBlock Global was caught in a messy marketing campaign.
As you know, the names of famous people at times increase investor confidence in the ICO, on which the stake was made in this case. As it turned out, the lists of NextBlock consultants included the names of very well-known people in the blockchain community: Dmitry Buterin, Winnie Lingham, Karen Gifford and Katherine Hon. Which in fact had no relation to this company, which soon became clear.

Vitalik Buterin's father, co-founder of BlockGeeks, Dmitry Buterin, said that Tapscott had personally approached him about consulting the project and had received an unequivocal refusal from him. Anyway, the story once again revealed the fact that the names of celebrities in no way are the guarantor of the success of the project. As Bitcoinmagazine writes, often consultants for a project are “appointed” after a verbal agreement to put their photo on the site. As we see, their consent is sometimes not even required.

The fact that the "stars" should be responsible for encouraging people to participate in ICO projects, last week said the US Securities and Exchange Commission. However, for the time being, the words of the commission are only precautionary in nature and the investor is still acting at your own risk.

Today, the tool that the ICO offers to the DES market is an absolutely unique offer. Here, the community has the opportunity to personally verify the execution of each letter in the roadmap of the project, and when there are warning signs, instantly signal this to the community. Over time, such a system should completely eliminate the very possibility of scam in the ICO area.



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