Learn SEO on our own: a large selection of materials

Hello, Habr!

I made for you a large selection of materials about search engine promotion for self-study. These free materials will easily replace your paid courses.

Also at the end of the article you will find a list of books on SEO, free courses, SEO audit checklists, SEO services and extensions.

Bookmark not to lose.

You can read more such articles on my Telegram channel (@proroas)



I note that the list of materials will be updated. If I have not added any worthwhile material, contact me - I will add.

Let's get started!

Introduction to Search Engine Promotion

• What is SEO .
• What is SEO website promotion: the basics of SEO .
• What are the sources of traffic .
• Key terms in SEO .
• Glossary of online advertising and SEO terms .
• What is SERP .
• Server responses - detailed instructions .
• How Yandex search works .
• How Google Search Works
• What are clicks, impressions and position .
• Google Search Engine Optimization Starter Guide
• Indexing a site in Yandex .
• HTML reference and tag listing .
• A reference to CSS and its use .
• Google Ranking Factors in 2019 - Opinion of over 1,500 SEO professionals .
• How to determine the order of SEO site .

Website Design

Any work on creating or optimizing a site begins with designing, and in the case of a working site, revisions of the site structure.

• What is a site structure, how to create and analyze it .
• How website structure affects promotion .
• Semantic design .
• Site prototype: why is it needed and how to create it yourself .

Semantic core

• What is the semantic core and how to compose it .
• How to choose a semantic core for a site: six methods .
• Selection of the semantic core .
• How to compose a semantic core without resorting to a specialist .
• Types of search queries. Classification and use .
• Classification and typification of requests .
• Correctly assemble the semantic core for website promotion .
• How to find out the keywords of competitors and collect other people's semantics .
• How to analyze the effectiveness of key phrases in organic search .

Technical optimization

• What is technical website optimization .
• Detailed description of technical optimization items .
• Technical website optimization - part one .
• Technical website optimization - part two .
• How to correctly set the encoding of the site .
• Guide: how to transfer a site to HTTPS .
• HTML basics and basic tags for SEO promotion .
• What is robots.txt and how to configure it correctly .
• How to create and customize sitemap.xml sitemap .
• How to configure CNC for page addresses .
• Redirects and SEO - A Complete Guide .
• Redirects guide: how to detect and configure them .
• How to specify the main mirror in the Google Search Console and Yandex.Webmaster .
• How to massively remove broken links from a site on Wordpress .
• How to deal with broken links .
• How many GET parameters can be in the page URL .
• What are internal duplicate pages and how to deal with them .
• Life hack: how to quickly find duplicate pages .
• How to optimize filter pages - a guide for beginners .
• How to check the validity of an SSL domain certificate .
• How to optimize internal links .

Optimization of external factors

• What is external website optimization .
• Types of links .
• External links .
• How to check donor links to server response codes .
• Work with reference mass in detail .
• What are crowdfunding and crowdfunding ?
• What should be the referring sites: a list of requirements .

Behavioral Optimization

• What are behavioral factors ?
• Behavioral factors in Google - expert opinion .
• How to analyze the behavioral factors of a site .
• Improving behavioral factors without cheating: 49 tips .
• Behavioral factors of the site, how they affect the ranking and how to improve them .

Commercial factors

• Commercial ranking factors .
• Commercial factors ranking online store and site services .

Usability

• What is usability .
• How to analyze the usability of texts .
• Eight signs of an outdated site .
• How to Improve Your UX Site - 12 Usability Tips

Content Optimization and Meta Information

• Optimization for beginners: HTML tags and attributes in SEO .
• Optimization of title, description, keywords .
• Image and video optimization .
• Content optimization .
• Optimization of content for Google voice requests .
• 13 image optimization techniques: how to get into the top image search .
• How to write and optimize SEO articles .
• How to optimize images .
• What should be the volume of text on the page for successful SEO-promotion .
• What size should be Title for successful SEO-promotion .
• What size should be Description for a successful page promotion .

Local optimization

• Geo-dependency and geo-independence of the request .
• How to promote a site in a small town .
• How to set up regional site binding in Yandex .
• How to set the regional affiliation of a site in the Google Search Console .
• Website optimization for local search: micro-layout and more .

Mobile optimization

• How to improve mobile ranking factors, part one .
• How to improve mobile ranking factors, part two .
• Five fast mobile formats: pros and cons in terms of SEO .
• How to optimize the site for mobile-first index .
• How to optimize images on the site for mobile devices .
• What should be the fonts, buttons and colors in the mobile version of the site .
• How to configure AMP on the site .

Voice search

• About voice search for SEO .
• What you need to know when optimizing a site for voice search .
• Complete SEO Guide for Voice Search .
• Website optimization for voice search .
• How to optimize the site for Google voice search .

Sanctions and search engine filters

Yandex:

• Algorithm Minusinsk .
• AGS algorithm .
• The Baden-Baden algorithm .
• Filter for wrapping up behavioral metrics .
• Affiliate filter .
• Nepot filter .
• Adult filter .

Google:

• Panda Algorithm .
• Penguin Algorithm .
• Micro spamming spam .
• Filter for the lack of optimization for mobile traffic .

SEO Services and Extensions

• 13 best WordPress plugins for SEO .
• Guide: Google Search Console as an SEO Specialist .
• About the Yandex.Webmaster service .
• Acquaintance with Yandex.Webmaster: useful tricks and tips for beginners .
• 50 free tools for SEO professionals .
• 10 programs to create a prototype site .
• 16 services for working with the semantic core .

SEO Audit Checklists

• “ Website Optimization Checklist , Part One: Internal SEO Factors ” by PromoPult.
• “ Checklist for site optimization, part two: usability and commercial factors ” from PromoPult.
• "Checklist for independent SEO audit " from Ingate.
• “ Checklist for diagnosing sanctions by Yandex and Google , Texterra Blog.
• “ Full SEO Media Checklist: What Authors, Editors, and Tech Specialists Need to Know When Publishing ” from Pixel Plus.
• " Search Engine Promotion Website Checklist" by Netpeak.
• " Usability Checklist : 200+ Check Points " Texterra Blog.

Free courses

• The Basics of Search Engine Optimization by PPC.World.
• “ 20 SEO Lessons from A to Z ” by Anna Yashchenko.
• “ Basic principles of website optimization " from Yandex.
• " The basic principles of indexing " from Yandex.
• " How to create and implement robots.txt " from Netpeak.
• Crowdfunding Training by Referr.
• " Basic SEO audit" from "Netpeak Software Academy ".

Books

“ Use SEO to its full potential! Ultimate SEO Optimization Reference ”by Completo.
“ SERM: Search Engine Reputation Management ” by Ingate.
“ SEMBOOK. Ingate Encyclopedia of Search Engine Promotion by Ingate.
“ Behavioral Factors: Expert Revelations ” by Ingate.

Learn web analytics from scratch

• A large selection of materials for the study of web analytics.

More such articles can be read on my Telegram channel “ I am a Marketer ”.
I am writing about digital marketing and web analytics.

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