Useful help link for marketers

Hello, Habr! I present to you a resource table for marketers. The material in the Google spreadsheet is suitable for both professionals and those who are taking their first steps in marketing. Use, pump skills yourself and share with colleagues.

Currently, the file contains six sections:

1. "Books"
2. "Services for marketers"
3. "Webinars and conferences"
4. Useful Courses
5. Telegram channels
6. "Guides and useful materials"

I propose to make this publication even more valuable - add links to useful materials in the comments. The coolest of them I will add to my file.

Books

I saved your time and made a selection of 36 books that were useful for the marketer, which I read and can recommend.

• “ Hacking marketing. The Science of Why We Buy. ”Phil Barden.
  The author talks about the reasons for making purchases using brands and services as an example, talks about what happens in the minds of the buyer when they make decisions, and how you can use modern scientific research in your marketing.
• “ Infectious Psychology of word of mouth. How products and ideas become popular. ”Jona Berger.
  The author offers a set of specific applied techniques for creating messages or advertisements that people will willingly share with each other.
• " Marketing from the consumer " Roger Best.
  The book bridges the gap between theory and practice.
  A powerful theoretical base is supplemented by cases of real companies that make the material understandable and easy to understand.

→ Full list of books

Useful courses

This section contains 46 free marketing and analytics courses.

• " Fundamentals of working with the Metric " from Yandex.
• “ Online Marketing Video Course” by Completo.
• VKontakte Targeted Advertising by PPC.World.
• “ Google Analytics Beginner Course ” by Google Academy.
• " How to work in Microsoft Power BI " from Netpeak.

→ Full list of courses

Services for marketers

This section contains 96 services, categorized.

• SEMRush is a service for SEO professionals. There is competitive analysis, collection of semantics, position tracking.
• The Google Marketing Platform is a joint advertising and analytic platform that simplifies the interaction between marketing teams.
• Amplitude - segmentation of events, funnels, retention, cohort analysis, user profiles and much more.
• Kenshoo is an advertising automation system.

→ Full list of services

Webinars and Conferences

This section will contain links to conference and webinar materials.

• Tests in myTarget ad campaigns .
• WeboAcademy 5.0 dedicated to CDP (Customer Data Platform) .
• The Big Deal Conference.

→ Full list

Guides and useful materials

This section contains useful materials, articles, guides.

• “ SEO - checklist: what to check before launching a site ” by SiteClinic.
  This article will discuss what you need to pay attention to and check before launching your site.
• “ A Big Selection of Materials for Studying Web Analytics .”
  A large selection of materials about web analytics for self-study. This article will replace you with similar courses.
• “ 200 Steps of an Advertising Campaign - Detailed Checklists” from Netpeak.
  What you should pay attention to when starting and running advertising campaigns in PPC.

→ Full list



More such articles can be read on my Telegram channel “ I am a Marketer ” (@proroas). I am writing about digital marketing and web analytics.

In addition, I remind you: add your most useful links to comments, add cool ones to your file. Share your learning stories, life hacks and knowledge.

Remember to share with colleagues or just those who might be interested in this article.

All knowledge!