
å°ãåãŸã§ãåšåº«èª¿æ»äžã®ãããžã§ã¯ãã®1ã€ã§éåžžã«å€§ããªäžè¶³ãæããã«ãªããŸããã ãã®çµæããããžã§ã¯ãã®ã¯ã©ã€ã¢ã³ãã®æãéèŠãªèŠä»¶ã®1ã€ã¯ãã·ã¹ãã ã§äœãèµ·ãã£ãŠããã®ããçè§£ããæ®ãããé©åãªç¶æ
ãã«ããããšã§ããã
ãããŠãã®å°ãåã«ãç§ã®å®åã§ã¯ãé«å質ã®ãã£ãã·ã¥ãããŒäŒèšã·ã¹ãã ïŒãã£ãã·ã¥ãã¹ã¯ïŒã®å°å
¥åŸ2æ¥ç®ã«ãäžè¶³ãæ€åºããããããã§ã«ãã£ãã·ã¥ãã¹ã¯ã§ãã£ãå ŽåããããŸããã
æåã®ã±ãŒã¹ãš2çªç®ã®ã±ãŒã¹ã®äž¡æ¹ã§ã顧客ã®ä»£è¡šè
ã¯ãæ°ããã·ã¹ãã ã®å®è£
ã«é¢äžãã人ã
ã®åé¡ãéé£ããããšããŸããã ãããŠãé·ãéãããªãäžå¿«ã§éåžžã«ææ
çãªæç¶ããçµãŠåããŠãã·ã¹ãã ãæ£ããæ©èœããŠããããšãæå³çã«ãŸãã¯æå³ããã«ååããéã®å®éã®äžè¶³ãåŒãèµ·ãããäŒç€Ÿã®åŸæ¥å¡ãéé£ãããããšãã¯ã©ã€ã¢ã³ãã«èšŒæããããšãã§ããŸããã
ç§ã®ç·Žç¿ã§ã®åæ§ã®ç¶æ³ã¯ã決ããŠç¹ç°ã§ã¯ãããŸããã ç§ãä»äºãããŠããäžå°äŒæ¥ã§ã¯ãå®å
šãªäŒèšã·ã¹ãã ã®æ¬ åŠã«é¢é£ããäŒèšäžã®å°é£ãšä¹±çšãéåžžã«äžè¬çãªåé¡ã§ãã ãã®ãããç§ã¯æã
ãåãããšãã客æ§ã«èª¬æããããšãäœåãªããããŠããŸãã
ãã®èšäºã¯ãèåŸ
ã®æ€åºã«ãããç§ã®çµéšãäœç³»åããç§ãé »ç¹ã«ééããå
žåçãªã±ãŒã¹ãæããã«ããããšãç®çãšããŠããŸãã çµå¶é£ãäºæ¥äž»ãééããäžå¿«ãªç¶æ³ãåé¿ããã®ã«åœ¹ç«ã€ããšãé¡ã£ãŠããŸãã ãããŠããã¡ããããã®èšäºãæžããåŸãå°æ¥ã®ã客æ§ã«èåŸ
ã®åºæ¬çãªæŠå¿µãšå
žåçãªãã¿ãŒã³ã説æããå¿
èŠãã¯ããã«å°ãªããªãããšãæ¬åœã«é¡ã£ãŠããŸãã
éèŠïŒãã®èšäºã§ã¯ãäžæ£ãªåŸæ¥å¡ã䜿çšããæ¹æ³ã«ã€ããŠæžããŠããŸãã ç§ã¯ãã©ã®äŒç€Ÿã®åŸæ¥å¡ã®ã»ãšãã©ããèªåèªèº«ãäžæ£ãªæ¯ãèããããŠéçšäž»ã欺ãããšã決ããŠèš±ããªãèª å®ã§ãŸãšããªäººã
ã§ããããšãçè§£ããŠããŸãã ãããã圌ããèšãããã«ãå®¶æã«ã¯é»ãçŸãããã®ã§ãç§ã¯ãã®ãããªç¶æ³ã«ã€ããŠè©±ãããã ãã§ãã ããã«ãæ²ããããšã«ã圌ãã¯ç§ãã¡å
šå¡ãæãã§ãããããã¯ããã«é »ç¹ã«äŒããŸãã
以äžã«ãåŸæ¥å¡ã«ãããªãã£ã¹ã®èåŸ
ã®æãäžè¬çãª10ã®æ¹æ³ãšããããã«å¯ŸåŠããæ¹æ³ã瀺ããŸãã ããããæåã«çè§£ããå¿
èŠããããŸãããªããã®ãããªç¶æ³ãå¯èœãªã®ã§ããããïŒ
èåŸ
ã®åå ïŒããã¯ã©ã®ããã«å¯èœã§ããïŒ
äºå®ãçŸä»£ã®äžå°äŒæ¥ïŒããã³å€§èŠæš¡äŒæ¥ïŒã®ä»£è¡šè
ã¯ãäŒèšã·ã¹ãã ã«ããŸã粟éããŠããªããšããããšã§ãã ããã§ã®çç±ã¯ãããåœã§ã¯ãèèªå¹Žãã®éã«ããžãã¹ãéåžžã«æ¥éã«æé·ãããããŒãžã£ãŒãæãåçŽãªã·ã¹ãã ã§äœæ¥ãéå§ããå€ããå°ãªããæ·±å»ãªäŒèšã·ã¹ãã ãå¿
èŠã«ãªããŸã§ã«ããã§ã«äººå¡ãéçšããŠãããšããäºå®ã«ãããŸãã
ãã®çµæãåŸæ¥å¡ã¯äŒèšã·ã¹ãã ã®å®è£
ãšçµ¶ãéãªãäœæ¥ã«é¢äžããŠããããããŒãžã£ãŒã¯å人çã«ãã¹ãŠã®ãã¥ã¢ã³ã¹ãæãäžããæéãèŠã€ãããããæ°ããã·ã¹ãã ãã»ãšãã©äœ¿çšããŠããŸããã ãã®çµæãäŒç€Ÿã®çµå¶ã¯ãèªç€Ÿã§äœ¿çšãããäŒèšã·ã¹ãã ã«éåžžã«ç²ŸéããŠããŸããã äžå®ã®ç¥èãæã€åŸæ¥å¡ãããã®ç¡ç¥ãæå©ã«æŽ»çšããæ©äŒãèŠãŠããããšã¯æããã§ãã
éå»ã®ãèèªã幎ã«ã¯ããããã®èåŸ
ã®ã»ãšãã©ã¯æ°ä»ãããŸããã§ããããªããªããé«ãå©çãèæ¯ã«ãåã«æ°ã¥ãããªãããã§ãã ããããè¿å¹Žãçµæžã®å±æ©ãšäžæ³ã®äžã§ãçµå¶è
ãšçµå¶è
ã¯ããããªæå€±ã§ãèæ
®ã«å
¥ãããããã«æ³šæãæãããã«ãªããŸããã
ãªããã®ãããªèåŸ
ãå¯èœãªã®ã§ããããïŒ äž»ãªçç±ã¯ãçµå¶é£ã«å¿
èŠãªç¥èã®æ¬ åŠãšãããã䜿çšããåŸæ¥å¡ã®äŒèšã·ã¹ãã ã«é¢ããæ·±ãç¥èã®ååšã§ãã ä»»æã®ã·ã¹ãã ã§äœæ¥ããŠãã人ãåŸã
ã«ãããç ç©¶ãããã¹ãŠã®ãå
¥åãšåºåããèŠãŠãããŸããŸãªã穎ããšæ¬ ç¹ã«æ°ä»ãããšã¯æããã§ãã ãããŠããã®ç¥èãããªãã®å©çã®ããã«äœ¿ãèªæããããŸãã
ããã«ãå€ãã®å ŽåãäŒç€Ÿã®åŸæ¥å¡ã¯ãã·ã¹ãã ã®ç¥èã¬ãã«ã«ã€ããŠçµå¶é£ãæ
æã«èª€è§£ãããŸãã ãŸããç§ãæåŸ
ãããããžãã¹ã³ã³ãµã«ã¿ã³ããšããŠè¡åããäŒç€Ÿã®çŸåšã®ä»äºãç ç©¶ãããšãã«ã圌ãã¯ç§ã欺ãããšããŸããã å Žåã«ãã£ãŠã¯ã圌女ãéåžžã«ããç¥ã£ãŠãã人ã
ã«ã·ã¹ãã ã§åãããšãæãå§ããŸããã
ç§ãšäŒç€Ÿã®çµå¶é£ã誀解ãæãããšãããã£ãã®ã§ã質åã¯å¥ã§ãã ããã§ã人ã
ããããè¡ã£ãçç±ãèããããšæããŸãã ãããŠãåŸæ¥å¡ãæãããªç¡ç¥ã®å©ããåããŠé ãããšããããŸããŸãªçš®é¡ã®èåŸ
ã«ãªããŸãã æãäžè¬çãªãã®ãèŠãŠã¿ãŸãããã
1. 1ã€ã®ãµãŒãã¹ã®å®éã®æäŸãšå¥ã®ãµãŒãã¹ã®å®æœ
ãã®çš®ã®èåŸ
ã¯ãéåžžããµãŒãã¹éšéã«ååšããŸãã ããšãã°ããããµãŒãžããŒã©ãŒã§ãã®ãããªåäœã芳å¯ããŸãããããã§ã¯ããã¹ã¿ãŒãã¯ã©ã€ã¢ã³ãã«1000ã«ãŒãã«çžåœã®ãµãŒãã¹ãå®éã«æäŸãããã®éé¡ãçŸéã§åãåããŸããã ãŸããå¥ã®ãµãŒãã¹ãã·ã¹ãã ã«å°å
¥ãããŸãããããã®ã³ã¹ãã¯ããã300ã«ãŒãã«ã§ããã ãŸããå°éãäŒç€Ÿã®ã¬ãžã«éãããŸããã
ãã®ãããªæªçšã«ã¯ãã»ãšãã©ã®å Žåã管çè
ãšã®å
±è¬ãå«ãŸããŸãã ã·ã¹ãã ã§ãµãŒãã¹ãæäŸãããµãã³ãŸãã¯å¶æ¥éšéã®ä»äºãç£èŠãã人ãšã å¥ã®ã±ãŒã¹ã§ã¯ããã®ãããªèåŸ
ã¯éåžžã«å±éºã§ããããããã£ãŠãããããå€ç«ããã±ãŒã¹ã§ã®ã¿ã§ãã
ããã«å¯ŸåŠããæ¹æ³ïŒ- é¡§å®¢ã®æ¬äººåãšããŒãã¹ãã€ã³ãã åã¯ã©ã€ã¢ã³ããã·ã¹ãã ã«ç»é²ããããµãŒãã¹ãæäŸãããåŸãããŒãã¹ãã€ã³ããåœŒã«æäžãããå ŽåãããŒãã¹ã®æ£ããèšç®ã«é¢å¿ããã顧客èªèº«ãåŸæ¥å¡ã®èåŸ
ããä¿è·ããèŠå ã«ãªããŸãã
- åŸæ¥å¡ã®ã¢ãããŒã·ã§ã³ã ããèãæãããæ¯æããšåæ©ä»ãã®ã·ã¹ãã ã¯ãŸããæªçšã®å¯èœæ§ã®æ°ãæžãããŸãã
- åŸæ¥å¡ã«ããæ¬äººåãšæèœãªå ±åã·ã¹ãã ãåãã販売ã®å³æ ŒãªäŒèšã ãã®å ŽåããããŒãžã£ãŒã¯ãååŸæ¥å¡ãæäŸãããµãŒãã¹ãåã±ãŒã¹ã§è²©å£²ãããŠãããµãŒãã¹ã®çš®é¡ãåžžã«åæã§ããŸãã ãã®ãããªã¬ããŒãã¯ãã©ã®åŸæ¥å¡ãä»ã®åŸæ¥å¡ãããæªãæ¥çžŸãäžããŠããããããå®ããµãŒãã¹ã販売ããŠããããªã©ãæç¢ºã«ç€ºããŠããŸãã ãŸããåŸæ¥å¡ã®ä»äºã®æ¥æ¿ãªå€åããå
šäœåãšããŠè²©å£²ããããµãŒãã¹ã®äžäžèŽã«æ°ä»ãã®ã«ã圹ç«ã¡ãŸãã
çµå¶é£ã¯ãã€ã§ããã®ãããªææšãåæã§ãã売äžçã®äœãåŸæ¥å¡ã¯çµæžçã«åŠçœ°ãããè§£éãããããšãããããšãçè§£ããããšã§ããã®çš®ã®èåŸ
ã«é¢äžããæ¬²æ±ã倧å¹
ã«æžå°ããŸãã
2.ãµãŒãã¹ïŒè²©å£²ïŒãã·ã¹ãã ãä»ããŠãŸã£ããå®è¡ãããªã
ãã®å Žåãã¯ã©ã€ã¢ã³ãã¯ååãŸãã¯ãµãŒãã¹ãåãåããå
šé¡ãæ¯æããŸãããå°åæã¯åãåããã販売èªäœã¯äŒèšã·ã¹ãã ãéããŠãŸã£ããè¡ãããŸããã ãã€ã€ãŒã¯ãããç¥ã£ãŠãããããããŸããããç¥ããªããããããŸãããããã¯å€ãã®èŠå ã«äŸåããŸãã
ãµãŒãã¹ã®æªèšäžã®è²©å£²ã®å Žåãåé¡ã¯å©çã®æå€±ã«ãããŸãããŸãããŸã£ããå®è¡ãããªãã£ãååã®è²©å£²ã§ã¯ãå庫ã§äžè¶³ãçºçããŸãã ãããã¯ãåè©äŸ¡ã®ããã«ååŽãããããä»ã®ååã®äžã§å
±éã®åšåº«ææžã«é ãããŸããããã¯ãããŸããŸãªçç±ã§ãäžè¶³ãåã«ãªããŸããã ãããã£ãŠããã®åŸãã®ãããªè²©å£²ãèå¥ããããšã¯ã»ãšãã©äžå¯èœã§ãã
ããã«å¯ŸåŠããæ¹æ³ïŒ- åã®ã±ãŒã¹ãšåæ§ã«ãé¡§å®¢ã®æ¬äººåãšããŒãã¹ã·ã¹ãã ã¯ããŸãæ©èœããŸãã 賌å
¥è
ã賌å
¥ãæ£ããç»é²ããããšã«èå³ãæããããšã販売ããã»ã¹ãèªåã§å¶åŸ¡ã§ããŸãã
- åŸæ¥å¡ã®ä»äºãç£èŠããŸãã ã·ã¹ãã ã®çä¿¡ãçºä¿¡ãã€ã³ã¿ãŒãããçµç±ã®ã¯ã©ã€ã¢ã³ããšã®ããåãã顧客ã®èŠæ±ãèæ
®ããå¿
èŠããããŸãã
äžèšã®ãœãªã¥ãŒã·ã§ã³ãå®è£
ããã«ã¯ãé«å質ã®ã«ã¹ã¿ããŒãµãŒãã¹ã·ã¹ãã ïŒCRMïŒãé©ããŠããŸãã賌å
¥è
ã¯ã賌å
¥ãæªæãã®ããŒãã¹ã確èªã§ããå¥ã®ãµãŒãã¹ãäœæããå¿
èŠããããŸãã ããšãã°ãSMSéç¥ã·ã¹ãã ã¯éåžžã«ããŸãæ©èœããŸãã賌å
¥ã®ãã³ã«ãã賌å
¥ããŠããã ãããããšãããããŸã...ããªã©ã®éç¥ãåãåã£ãå Žåã
3.ãããŒãžã£ãŒã¯ãååïŒãµãŒãã¹ïŒã1ã€ã®å²åŒã§è²©å£²ããå¥ã®å²åŒã宿œããŸãã
ããªãã®é¡§å®¢ã¯ããªãã®å©çã§ã¯ãªã圌ãã®å©çã«èå³ãããããšãçè§£ããããšã¯éåžžã«éèŠã§ãã ããã«ãã»ãšãã©ã®å Žåãååã¯è¿åãããªããããè²·ãæã¯ä¿èšŒæžãå°åæããŸãã¯è³Œå
¥ã«é¢ãããã®ä»ã®èšŒæ æžé¡ãå®éã«å¿
èŠãšããŸããã ç¹ã«ããã®ã¹ããŒã ã¯ãåã
ã®èµ·æ¥å®¶ãšããŠç»é²ãããŠããäžå°äŒæ¥ã§æ©èœããããšãå€ããããã«å¿ããŠãäŒèšããã³çšã¬ããŒãã®ãã§ãã¯ãå¿
èŠãšããŸããã
ããã¯ã©ãã§ããïŒ é¡§å®¢ã¯ãååãæè¯ã®äŸ¡æ Œã§å
¥æããããã«å£²ãæãšéåžžã«ç°¡åã«å
±è¬ããŸãã ãã®çµæããããŒãžã£ãŒã¯ãèªåã®ããã«ãååã宿œããŸãã åŸæ¥å¡ã«å¯ŸããŠå¯èœãªéãé«ãå²åŒãé©çšããŸã ãŸãã¯ãäœããã®æ¹æ³ã§å²åŒã§ã»ãŒã«ãäœæããŸããããšãã°ãæ¶ç©ºã®åžå£²ããã€ã€ãŒã®ã«ãŒããäœæãããã®äžã§ååãäœæããå®éã®ã»ãŒã«ã¯è€æ°ã®å°å£²é¡§å®¢ã«è¡ã£ãŠããŸãã
åæã«ããã€ã€ãŒã¯ãããŒãžã£ãŒãã5ïŒ
ãªã©ã®å²åŒãåãåãã賌å
¥ä»£éãçŸéã§æ¯æããŸãã ãããŠããããŒãžã£ãŒã¯15-20ïŒ
ã®å²åŒã§ååãäœæããééç»é²æ©ãä»ããŠè³éãæ¯ã蟌ã¿ãå·®é¡ãèªåã§åãåããŸãã
ãã1ã€ã®ãªãã·ã§ã³ã¯ãå²åŒãªãã§ååã販売ãã顧客ã®ã«ãŒãã§ãã§ãã¯ã¢ãŠãããããšã§ããããã¯ãã·ã¹ãã ã§åªããå²åŒããããŸãã ãã¡ãããã¯ã©ã€ã¢ã³ããšåè§£ãããšãããããã®è²©å£²ã¯æããã«ããããšãã§ããŸãããåéã®èª¿æŽãå«ãã¯ã©ã€ã¢ã³ããšã®ãã¹ãŠã®äœæ¥ãæ¶ç©ºã®è²©å£²ãå®è¡ããã®ãšåããããŒãžã£ãŒã«ãã£ãŠå®è¡ãããå Žåããã®ã¹ããŒã ã§ã¯çœ°ããããŸããã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒããã§åœ¹ç«ã€ã®ã¯ãã¯ã©ã€ã¢ã³ãããŒã¹ã®é«å質ã§ç¶ç¶çãªå¶åŸ¡ã®ã¿ã§ãã çŸéã§æ¯æãäžæ
£ããªå€§èŠæš¡ãªé¡§å®¢ãç¹å®ããå Žåãå¶æ¥éšéã®è²¬ä»»è
ã¯ã顧客ã®çš®é¡ãšåœŒãžã®é£çµ¡æ¹æ³ã«é¢å¿ãæã€å¿
èŠããããŸãã ãŸãã管çè
ã倧éã®ååãäœæããå Žåãçåãçããã¯ãã§ãã
ãã®ãããªå Žåã®ãããŒãžã£ãŒã®ããªãã¯ã¯ã峿 Œãªè²©å£²ç®¡çã®å©ããåããŠã®ã¿æããã«ãªããŸãã 顧客ããŒã¹ãšã®è³ªã®é«ãä»äºã¯ãåŸæ¥å¡ã®äžæ£è¡çºãåé¿ãã顧客ãšã®ä»äºã®è³ªãåäžãããã®ã«åœ¹ç«ã€æ¹æ³ã§ãã
4.çºæ¿ã¬ãŒãã«ããäžæ£
ãã®æ¹æ³ã¯ãäŸ¡æ Œããã«ããŠãŒãããŸãã¯ãã®ä»ã®å€è²šã«ãªã³ã¯ããŠããäŒæ¥ã§ã¯éåžžã«äžè¬çã§ãã ãã®æ¬è³ªã¯ãååŒã®æç¹ã§çºæ¿ã¬ãŒãã1ã§ãããè²·ãæã«ãšã£ãŠããæå©ãªç°ãªãã¬ãŒãã§ãã®ååŒãè¡ããšããäºå®ã«ãããŸãã
ããšãã°ãäŒç€Ÿã¯1 cuã®äŸ¡æ Œã§ååã販売ããŠããŸã 次ã¯äœã§ããïŒ
- 顧客ã¯ãããšãã°20ãŠãããã®è£œåã賌å
¥ããŸãã
- 1ãŠãŒã= 70ã«ãŒãã«ã®ã¬ãŒãã§ã¯ãéé¡ã¯1400ã«ãŒãã«ã§ãã ããã¯è²·ãæãçŸéã§æ¯æããã®ã§ãã
- ãããŒãžã£ãŒã¯ã1ãŠãŒã= 67ã«ãŒãã«ã®ã¬ãŒãã§è²©å£²ããŠããŸãã
- ãã®çµæã賌å
¥äŸ¡æ Œã¯1340ã«ãŒãã«ã§ãå·®é¡ïŒ60ã«ãŒãã«ïŒã¯å£²ãæã®ãã±ããã«ãããŸãã
- ã·ã¹ãã ã®ã³ãŒã¹ã¯å
ã«æ»ããŸãã ãã ããè«æ±æžã¯ãã§ã«è»¢èšãããŠãããããéé¡ã¯å€æŽãããŸããã
éåžžããã®ãããªè©æ¬ºã¯ã倧éã®ååã販売ããããä»»æã®åäœã§é«ãäŸ¡æ Œã§è²©å£²ããããããšãã«å®è¡ãããŸãã å Žåã«ãã£ãŠã¯ãã¯ã©ã€ã¢ã³ããšã®é°è¬ãéåžžã«å¯èœã§ãããã®å ŽåãäŸ¡æ Œå·®ã¯ãããŒãžã£ãŒãšãã€ã€ãŒã®éã§åå²ãããŸãïŒåŸè
ã¯ã«ãŒãã«ã®å²åŒãåããŸããã€ãŸããã¬ãŒãã§è²©å£²ããããšã¯è³Œå
¥åœæ¥ãããåçæ§ãé«ããªããŸãïŒã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒäžè¬çãªæšå¥šäºé
-ããã¯ãã·ã¹ãã ãžã®ã¢ã¯ã»ã¹ã®æèœãªæåã§ãã 売ãæã®æš©å©ãæã€åŸæ¥å¡ã¯ãååãšããŠé²è·¯å€æŽã«ã¢ã¯ã»ã¹ããã¹ãã§ã¯ãããŸããã æ®å¿µãªãããäžå°äŒæ¥ã§ã¯ãåŸæ¥å¡ã®ã·ã¹ãã ãžã®ã¢ã¯ã»ã¹æš©ãå¶éããããšã«ååãªæ³šæãæã£ãŠããªãããšãéåžžã«å€ãã売ãæã¯çºæ¿ã¬ãŒãã®ã¿ã€ã ãªãŒãªå€æŽãå«ãä»ã®åé¡ãåæã«åŠçããŸãã
åŸè
ã®å ŽåãéèŠãªè§£æ±ºçãæ¢ãå¿
èŠããããŸãã ããšãã°ãç§ã®ã¯ã©ã€ã¢ã³ãã®1人ããã®ãããªã¹ããŒã ãåèšèšããŸãããã·ã¹ãã ã®å
éšçºæ¿ã¬ãŒãã倿Žããããã³ã«ãéç¥ã圌ã®ã¡ãŒã«ã«éä¿¡ãããŸãã 圌ã®å Žåããã®ãããªæ¹æ³ãæã广çã§ããããšã蚌æãããŸããã
5.ããã¯ããŒã
ãã®å Žåã売ãæã¯æ£ããããã¥ã¡ã³ããäœæãããã¹ãŠã®ã«ãŒã«ã«åŸã£ãŠè²©å£²ãè¡ããããã¥ã¡ã³ãã«åé€ã®ããŒã¯ãä»ããŸãã åæã«ã売ãæã¯å
šé¡ãçŸéã§åãåããããã¯å®å
šã«ãã±ããã«å
¥ããããã·ã¹ãã ã§ã¯è²©å£²ã¯ãä¿çãããŸãããã
ãã®å ŽåããããŒãžã£ãŒã¯éåžžåºäž»ãšååããŠåãã販売ããã®éé¡ã¯ãããã®éã§åå²ãããåšåº«äžã«äžè¶³ã¯äœããã®åœ¢ã§é ãããŸãã å庫ã®äŒèšãäžååãªå Žåãåºäž»ã¯ååé¡ãåç
§ããŸãã ãããŠããããäžå¯èœãªå Žåãéé¡ã¯æ¬¡ã®è³Œå
¥æã«è£å
ãããŸãã äŒç€Ÿã¯æçµçã«ååãåãåããŸãããŸãã¯ãåºäž»ã®çµŠäžããã®äžè¶³ãçç£ã³ã¹ãã®è£åã®å Žåãåºäž»ã¯ãã£ã³ã»ã«ãããè«æ±æžã®éé¡ããæå®³ãè£åããŸãã ãããŠãäŒç€Ÿãåãåã£ãã¯ãã®ãããã®ååã®è²©å£²ããã®å©çã¯ã代ããã«ãããŒãžã£ãŒãšåºäž»ã®éã§åé
ãããŸãã
ãŸããå²åŒçãé¡åçã«èª¿æŽããããããæ¥ä»ããå¥ã®æ¥ä»ã«è²»çšææžã転éãããããŠãæå©ãªã¬ãŒãã§è²©å£²ããããåè©äŸ¡åã®äŸ¡æ Œã§ååãæ¶è²»ãããïŒå¢å ïŒããŸãã æ¯æãã倿Žããå¿
èŠãããããããããŒãžã£ãŒã¯éåžžãã¬ãžã®ä»£ããã«åããŠããŸãããéã¯ããã®å Žåã«åœ¢æããããã£ãã·ã¥ãã¹ã¯ã®ããã©ã¹ãããã®ã¿çŸéã§åãåãããšãã§ããŸãã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒ- æã广çãªæ¹æ³ã¯ãåŸæ¥å¡ã®ã¢ã¯ã»ã¹æš©ã®ã¬ãã«ã§ããã¥ã¡ã³ããããã®ãŒã£ãŠäœæ¥ããããšãçŠæ¢ããããšã§ãã
- äœããã®çç±ã§æçš¿ãããããã¥ã¡ã³ãã®äœ¿çšãçŠæ¢ããããšãã§ããªãå Žåãããã¥ã¡ã³ããç·šéããŠåé€ããããŒã¯ãé¡åçã«åé€ãããããããŒãžã£ãèšå®ããããšãã§ããŸãã
ãããã£ãŠãè¡çºãæ£åœåãããåŸã«ãã£ã³ã»ã«ãããåè«æ±æžã ãããŒãžã£ãŒããããèªèããŠããããããŒãžã£ãŒãç¹å®ã®ããã¥ã¡ã³ãã®ä¿®æ£çç±ã詳ãã調ã¹ãã®ãé¢åã§ã¯ãªãå Žåãåé¡ãéåžžã«ããŸã解決ãããŠããŸãã
6.åšåº«ãåãããåã«ãååã¯ææžãªãã§çãŸããããçãŸããããæ··ä¹±ã®ããã«äžè¶³åã¯ååŽãããŸãã
ããã¯éåžžãäŒç€Ÿã®æåã®åšåº«ã®åããŸãã¯æ°ããäŒèšã·ã¹ãã ãå°å
¥ãããšãã«çºçããŸãã 人ã
ãç®é²èªäœã®åã«èŸããã±ãŒã¹ããããŸãããããã¯é倧ãªäžè¶³ãæããã«ããŸããã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒå¯äžã®å¹æçãªæ¹æ³ã¯ããããªç£èŠãã€ã³ã¹ããŒã«ããããšã§ãã ãã®ãããªçé£ã¯éåžžãåšåº«ã®åã«çºçãããããããã°ã©ã ã§ãã®ãããªã¢ã¯ã·ã§ã³ãå¶åŸ¡ããããšã¯å®éäžäžå¯èœã§ããããã¯ãé åºã埩å
ããææ°ã®äŒèšã·ã¹ãã ãäœæããããã«å®è¡ãããŸãã
å庫å
ã®å®ç©ã®éžæçèšç®ãäžå®ã®å¹æããããããŸãã ããšãã°ãååã®ã°ã«ãŒããéžæããŠãåšåº«ã®2ã3æ¥åã«ã«ãŠã³ãã§ããŸãã æ¬¡ã«ã販売ã«ããããããã®è£œåã®åãã確èªããŸãã åšåº«äžã«ãæ°éã以åã«åæ€æ°ããããã®ãšäžèŽããªãã£ãå ŽåïŒè²©å£²ãããã¢ã€ãã ãèæ
®ã«å
¥ããŠïŒãçé£ãèå¥ããããšãã§ããŸããã
äžæ¹ãååã販売ã®äŒèšã«é¢ããé«å質ã®ã·ã¹ãã ãå°å
¥ããåŸããã®ãããªçé£ã¯æå°éã«æããããããå®å
šã«åæ¢ããããšã確信ã§ããŸãã ãã®åŸã®åã€ã³ãã³ããªã§ã¯ãåè©äŸ¡ããããã©ãããèŠèŠçã«ç¢ºèªã§ããŸãã ãŸããåç©ã®ã°ã«ãŒãã§ã¯ãäžè¶³ãé倧ãªå Žåããã€ã§ã詳现ãªåãïŒè²©å£²ãååŽãæ¯æ¿ãªã©ïŒã衚瀺ããçç±ãç¹å®ããŠé©åãªæªçœ®ãè¬ããããšãã§ããŸãã
7.ååšããªãå ±é
¬ã®æ¯æã
ãã®çš®ã®äžæ£è¡çºã¯ãäŒç€Ÿãç¹å®ã®ç޹ä»ã·ã¹ãã ã宿œããŠããå Žåã«å®æœãããŸãã ããšãã°ãç§ã®å®è·µã§ã¯ãå»ºç¯ææã販売ããçµç¹ããããŸããã ãŸããã¯ã©ã€ã¢ã³ãã玹ä»ãããã³ã«ãéåžžã®é¡§å®¢ãŸãã¯ç޹ä»ããã°ã©ã ã®ããŒãããŒïŒèšèšè
ãå»ºèšæ¥è
ãä¿®çã¯ã«ãŒãªã©ïŒãäžå®ã®å²åã®ãã©ã³ã¶ã¯ã·ã§ã³ãåãåãã·ã¹ãã ãæ©èœããŠããŸããã ä»ã®åéã§ãã顧客ãåŒãä»ããããã®åæ§ã®å ±é
¬ãªãã·ã§ã³ãå®è·µãããŠããŸãã
ãã®å Žåãå¶æ¥ãããŒãžã£ãŒã¯äœãããŸããïŒ çŽ¹ä»ããŒãããŒãšã¯é¢ä¿ã®ãªããã©ã³ã¶ã¯ã·ã§ã³ã®äžéšã¯ã玹ä»ã䌎ããã©ã³ã¶ã¯ã·ã§ã³ãšããŠå®è¡ãããŸãã ãã®çµæãå ±é
¬ã®é¡ã圢æãããŸããããã¯ããããŒãžã£ãŒãèªåã§åããããŸãã¯ãããã®ååŒã代è¡ãã玹ä»è
ãšå
±æããŸãã
å®éã«ç§ã芳å¯ããããã€ãã®ã±ãŒã¹ã§ã¯ã玹ä»ã𿝿ãé¡ãã³ã¡ã³ããšããŠçµè²»è«æ±æžã«åæ ãããŸããã éåžžãäŒèšã·ã¹ãã ã¯ã³ã¡ã³ãã®å€æŽãèšé²ããªãããããã®åŸããã®ãããªã¡ã¢ã¯éåžžã«ç°¡åã«å€æŽããããåé€ããããšããã§ããŸããã ãã以å€ã®å Žåã販売æã«æ¶ç©ºã®ã玹ä»ããè«æ±æžã«è¿œå ããããã®åŸã¯ç·šéã¯äžèŠã§ããã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒããã§åœ¹ç«ã€ã®ã¯ãé«å質ã®é¡§å®¢ããã³è²©å£²äŒèšã·ã¹ãã ã®ã¿ã§ãã ãã®ã¯ã©ã€ã¢ã³ããŸãã¯ãã®ã¯ã©ã€ã¢ã³ããã©ã®ããã«è¡šç€ºããããïŒé話ãšãªã¯ãšã¹ãã¯ã€ã³ã¿ãŒãããçµç±ã§èšé²ãããŸãïŒããã€ã€ãŒãªã©ã®å¯èœãªéãæå€§ã®æ¬äººåãããã¯ãã§ãã
8.çŸéäŒç¥šã®é¡åç·šéãã®å ŽåãåŸæ¥å¡ã¯ééç»é²æ©ããçŸéãåãåããééç»é²æ©ã§äžè¶³ãé ãããã«ãçŸéææžã®1ã€ãããã®ãŒã£ãŠå€æŽããŸãã ããšãã°ã3ã4æ¥åã«æçš¿ãããåé€ç¢ºèªææžã«ããŒã¯ãä»ããŸãã ãŸãã¯ããã®éãå°ããã€å€æŽããŸãã ãã®çµæããã£ãã·ã¥ãã¹ã¯ã®æ®ãã®çŸéã¯ãçŸéã¬ããŒãã«çŸåšè¡šç€ºãããŠããæ®é«ãšäžèŽããŸãã
ãããã©ã®ããã«æ©èœãããã®äŸãèŠãŠã¿ãŸãããïŒ
- äžæ¥ã®çµããã®çŸéæ®é«ã¯35,000ã«ãŒãã«ã§ãªããã°ãªããŸããã ããã«ãååäžã®æ®é«ã¯15,000ã«ãŒãã«ã§ãååã®è²©å£²ã«ãããã£ãã·ã¥ãããŒã¯20,000ã«ãŒãã«ã§ããã
- 10,000ã«ãŒãã«ã®çŸéãã¬ãžããåŒãèœãšãããŸãã äžè¶³ã倿ããŸããã ã¬ãžä¿ã¯äœãããŸããïŒ
- 2ã3æ¥åã«ä¿æãããå
¥éäŒç¥šããã10,000ã«ãŒãã«ã®éé¡ãåé€ãããŸãã ããã¯ãææžã®é åæžã®åé€ã®ããŒã¯ããŸãã¯éé¡ã®å€æŽïŒæžå°ïŒããã³é¡åçãªã¬ãã¥ãŒã«ãªããŸãã
- çµæïŒæã®ãã©ã³ã¹ã¯10,000ã«ãŒãã«ã§ãã 仿¥èª°ã販売ã«è§ŠããŠããªãã圌ãã¯çŸå®ãšå®å
šã«äžèŽããŠãã-20,000ã«ãŒãã«ã çŸéã®æ®é«ã¯25,000ã«ãŒãã«ã§ãã åŸæ¥å¡ãå人çãªç®çã§10,000ã«ãŒãã«ããã£ãã·ã¥ãã¹ã¯ããåŒãåºããŸãããããã¹ãŠãæ®é«ã«åŸã£ãŠæ©èœããŸãã
- ããã«å¯ŸåŠããæ¹æ³ã¯ïŒ
ããã§ã¯ãææžã®é¡å調æŽã®çŠæ¢ãæã广çã§ãã ãŸãã¯ãäœããã®çç±ã§ãããäžå¯èœãªå Žåããã®ãããªèª¿æŽãçºçããå Žåã«ç®¡çéç¥ãèšå®ããŸãã
9.ã¢ãŠããœãŒã·ã³ã°
éåžžã«äžè¬çãªæªçšã¯ãå ±é
¬ãããŒãžã£ãŒã泚æãç«¶åä»ç€Ÿã«æž¡ãå Žåã§ãã ããã¯ããã¬ãŒã³ããã¹ããã€ãŸã ã¯ã©ã€ã¢ã³ãã«ã¯ããããè¡ã£ãŠããŸãããããã®ãããªäŒç€ŸããããŸã-圌女ã®é£çµ¡å
ã¯ããã«ãããŸã-圌ãã¯ããªããå©ããŸããã ãŸãã¯ã泚æã¯åãä»ããããŸãããååã®ãªã¹ããäŸ¡æ Œã远å ã®é¡§å®¢ããŒãºã圌ã®é£çµ¡å
ã®è©³çްãå«ããã¹ãŠã®æ
å ±ã¯ãããã«ç«¶åä»ç€Ÿã®å¶æ¥éšéã«è»¢éãããŸãã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒããã§ã¯ããã¹ãŠã®é¡§å®¢ã®èŠæ±ããã¹ãŠã®é£çµ¡å
ãé話ãªã©ãèšé²ããããšãã«ãCRMã·ã¹ãã ã®å°å
¥ã®ã¿ã圹ç«ã¡ãŸãã åæã«ãååŸæ¥å¡ããååã®æåŠã®å Žåãå«ããã©ã®æ®µéã§ãã¯ã©ã€ã¢ã³ããšã®æ¥è§Šããããã確èªã§ããããšãç¥ã£ãŠããããšãéåžžã«éèŠã§ãã å¶æ¥éšéãç£èŠããããšã¯ãååãŸãã¯çŸéã®äŒèšãç£èŠããããšãšåããããéèŠã§ãã
10.æ°Žå¢ããããã³ã¹ãã§ã®ãµãã©ã€ã€ããã®ååã®è³Œå
¥
ãããã誰ãããã®èåŸ
ã®æ¹æ³ãç¥ã£ãŠããŸãã ãŸãããããŒã«ããã¯ããšããèšèã¯ãã©ã®äŒç€Ÿã§ãäœåºŠãèãããŸããã ãã®ä¹±çšãçºçããå Žåãååã®èª¿éãæ
åœããåŸæ¥å¡ã¯ãç¹å®ã®åæãããµãã©ã€ã€ãŒããé«éš°ããäŸ¡æ Œã§è³Œå
¥ããããšã«åæããå®éã®äŸ¡å€ãšèšåŒµãããµãã©ã€ã€ãŒãšã®å·®é¡ãçŸéã§æ¯æããŸãã
売ãæã¯ãã°ãã°ãããã¯ããã¯ãã§è©æ¬ºã«åæããŸãããã®ãããªã¹ããŒã ã¯ãè²·ãæãé·æé圌ããšååããŠå€§éã«è³Œå
¥ããããšãä¿èšŒããããã§ãã ãŸããè²·ãæäŒæ¥ã«è峿·±ããªãã¡ãŒãæäŸããç«¶åä»ç€Ÿãåžå Žã«ç»å Žããå Žåã§ãããµãã©ã€ã€ãŒã«å¿ å®ãªãŸãŸã§ãã 調éãæ
åœããåŸæ¥å¡ãŸãã¯åŸæ¥å¡ã°ã«ãŒãã®å©ç¹ã¯æããã§ãã
ããã«å¯ŸåŠããæ¹æ³ã¯ïŒããã§ã¯ãä»å
¥å
ã®äŸ¡æ ŒãããŠã³ããŒãããäŒèšã·ã¹ãã ãä»ããŠä»å
¥å
ã«çºæ³šããåå賌å
¥æã®äŸ¡æ Œãšè«æ±æžã®äŸ¡æ Œå·®ãå¶åŸ¡ããããšã圹ç«ã¡ãŸãã ãœãããŠã§ã¢ã«å ããŠããµã³ããªã³ã°æ¹æ³ã圹ç«ã¡ãŸãã
ããšãã°ãåçŽã«å¿åã®æœåšé¡§å®¢ãšããŠãäŒç€Ÿã®é·ãäŸ¡æ ŒèŠæ±ãè¡ãããšãã§ããŸãã ãã®åŸããã®æ°å€ã¯ãäŒèšã·ã¹ãã ã«å°å
¥ãããäŸ¡æ Œã«ç€ºãããŠããæ°å€ãšæ¯èŒããå¿
èŠããããŸãã äœããã®çç±ã§æšæºããŒãžã³ã®äŸ¡æ Œãç«¶åä»ç€Ÿã®äŸ¡æ Œãããé«ã補åã¢ã€ãã ããã§ãã¯ããããšãç¹ã«éèŠã§ãã ãŸãã管ç察象ãšããŠéžæãããååã°ã«ãŒãã®ä»ã®æœåšçãªãµãã©ã€ã€ãŒã®äŸ¡æ Œãéžæçã«ç£èŠããããšã䟡å€ããããŸãã
èŠçŽãããšããªããããã®ãã©ãã«ãå¯èœã«ãªã£ãã®ã§ããããïŒ
å®éãåŸæ¥å¡ã®ã»ãŒãã¹ãŠã®æªçšã¯ãäœããã®çç±ã§äŒç€Ÿãå³å¯ãªèªååã·ã¹ãã ãæãããå³å¯ãªç®¡çãã§ããªãããã«å¯èœã«ãªããŸãããããã€ãã®éåããããŸãã åŸæ¥å¡ã®èåŸ
ã«ã€ãªããæãäžè¬çãªç¶æ³ïŒ
- äžååãªçŸéèŠåŸã å€ãã®äŒæ¥ã¯ãçšéãç¯çŽããå人ïŒäŒç€Ÿã®çµå¶è
ãåŸæ¥å¡ïŒã®éè¡ã«ãŒãã§ãçŸéé åæžãªãã§çŸéã§ã®æ¯æããªã©ãåãå
¥ããããšããŸãã ãããã®æ¯æãã¯ãã¹ãŠãåŸæ¥å¡ã«ãšã£ãŠæœåšçãªè©æ¬ºã®æ©äŒã§ãããããã¯ã¯ã©ã€ã¢ã³ãéè¡ãã¬ãžã«é¢é£ããŠããªãããããã®ãããªè²©å£²ã¯æå°éã®ææžã§å®è¡ããããã®ãããªæ¯æããªãã·ã§ã³ã¯åžžã«æåã§ã·ã¹ãã ã«å
¥åãããŸãã ãã®åŸãã·ã¹ãã å
ã®ãããã®ææžã¯ãèåŸ
ã®ããããŸãã¯åã«äººçèŠå ã«é¢é£ãããšã©ãŒã®ããã«ä¿®æ£ãããããšããããããŸãã
- ãç°è²ã®ã€ã³ããŒããã ããã¯ãäŒç€Ÿã1ã€ã®ãã©ã³ããæ£åŒã«è²©å£²ãã顧客ã«éžæè¢ãæäŸããç¶æ³ã§ãããªãªãžãã«ãŸãã¯ãã»ãŒåãã§ãããåãããŒã³ãŒãã§ãã¢ã¹ã¯ã¯å°åã§äœãããŠããããšããéžæè¢ããããŸãã ãã®ãããªå®å
šã«æ£ãããªã販売ã®çµæãšããŠã補åã®äŸ¡æ Œãç°ãªããããåŸæ¥å¡ããæŽ»åã®å Žããåãåããåºå¥ããããšã¯ã»ãšãã©äžå¯èœã§ãã 幞ããªããšã«ãç§ã¯å人çã«ãã®ãããªç¶æ³ã«ééããããšã¯ãããŸããã§ãããããã®ãããªäœæ¥æ¹æ³ã«ã€ããŠäœåºŠãèããããšããããããã§èåŸ
ãé¿ããããšã¯äžå¯èœã§ããããšãçè§£ããŠããŸãã
- åŸæ¥å¡ã«å¯Ÿããäºæ¥äž»ã®é床ã®ä¿¡é Œã ããã«ãéåžžã«å€ãã®å Žåããããã®åã人ã
ã¯éãããè·å¡ã«éåžžã«å°ãªã絊æãæ¯æããŸãã ååŸæ¥å¡ã¯ãããšã圌ãé·æéåããŠäŒç€Ÿã«å€ãã®å©çãããããããšããŠããäž»ã«åœŒèªèº«ã®å¹žçŠã«é¢å¿ãããããã®ãšãã ãããªãã®ããžãã¹ã®ããã«åãæºåãã§ããŠããããšãçè§£ããå¿
èŠããããŸãã ãããã£ãŠãä¿¡é Œã®åäžã¯äžå¿
èŠãªèªæã§ãã
éè¡ã®ã¬ãžã®èŠåŸãããã«å³ããããã芧ãã ããã ãéã§åã人ã
ãå
¬åŒã®ç«å Žãä¹±çšããããããªæ©äŒãæããªãããã«ããããã«ããã®äžé£ã®èŠåãšå³ããèŠå¶ãããè¡åã®ãªã¹ããå¿
èŠã§ãã
ãŸãã絊äžãäœãå Žåã財åç¶æ³ãæ¹åããããšããèªæã¯ããŸãšããªåå
¥ã®å Žåãããåžžã«é«ãããšãçè§£ããããšãéèŠã§ãã ããã¯ã管çè
ãç· çµããååŒé¡ãåèšã§æ°çŸäžã«ãŒãã«ã§ããã圌ã®çµŠäžã30,000ã«ãŒãã«+å°å©ã§ããäŒæ¥ã§ç¹ã«é¡èã§ãã ãã®å Žåãæå
ã®åèšéé¡ã¯ãããšãã°çŽ45,000ã«ãŒãã«ã§ãã
ç§ã¯ãã®ç¶æ³ãäœåºŠãèŠãŠããŸãããããã®ã¢ãããŒãã§ã¯ãç¹ã«åŸæ¥å¡ã賌å
¥äŸ¡æ ŒãèŠãŠååŒããã®å©çãèšç®ã§ããå Žåã圌ã¯äœè³éã§ãããšããèãã確å®ã«çŸããããšãçè§£ããŠããŸãã ãããŠãããã¯åœŒãäœããããã«äŸåããŸã-æ§ã
ãªèåŸ
ãéããŠãããããäžæ£ãä¿®æ£ãããã ãã®ãããªç¶æ³ã«å¯ŸåŠããæ¹æ³ã¯æããã ãšæããŸããæ®éã®ãéãæã£ãŠãåŸæ¥å¡ã®ä»äºã管çããããã«ããŠãã ããã
ããã«ãçè§£ããããšãéèŠã§ããçŸéã§æ¯æãå Žåã ãã§ãªããéè¡æ¯èŸŒã®ã¿ã§éå¶ãããŠããäŒæ¥ã§ãæªçšãå¯èœã§ãã å¿
èŠã«å¿ããŠããããŒãžã£ãŒã¯é¡§å®¢ã®1人ãšå
±è¬ãããããŒã«ããã¯ãã®é¡äŒŒç©ã賌å
¥è
ããå
¥æã§ããŸãã éé¡ã«èŠåã䟡å€ãããå ŽåãåŸæ¥å¡ã¯æçæéã§æ¶ç©ºã®äŒç€ŸãŸãã¯å人ã®èµ·æ¥å®¶ãäœæã§ããŸãããŸããåæã«ãã第äžè
ãéããŠçŸé以å€ã®æ¯æããè¡ãããšãã§ããŸãã ããã¯ãã¹ãŠå©ç¹ã«äŸåããŸããæçµçãªæ°å€ãããã ãã®äŸ¡å€ãããå ŽåãåŸæ¥å¡ã®å°é£ã¯æ¢ãŸããŸããã ãããã£ãŠãäŒèšãšç®¡çã¯ãéè¡æ¯èŸŒã®ã¿ã§åãäŒæ¥ã ãã§ãªããä»ã®ãã¹ãŠã®äŒæ¥ã«ãšã£ãŠãéèŠã§ãã
ãã®èšäºããåŸæ¥å¡ã®èåŸ
ã«ããæå€±ãé¿ããããªãã®äŒç€Ÿã®ä»äºãæé©åããã®ã«åœ¹ç«ã€ããšãé¡ã£ãŠããŸãã åæã«ã管çè
ã䟿å©ãªã¬ããŒãã䜿çšããŠããããæ
å ±ã«ã¢ã¯ã»ã¹ã§ãããååã販売ããã£ãã·ã¥ãããŒã®ç¶¿å¯ãªç®¡çãšäŒèšã®ã·ã¹ãã ãäœæããããšãéåžžã«éèŠã§ãã ãããŠåŸæ¥å¡ã¯ã圌ããè¿
éãã€äºæãããã§ãã¯ã§ããããšãç¥ã£ãŠããã§ãããã èªæã¯ãèª å®ãã®æé«ã®ä¿èšŒã§ã¯ãããŸããïŒ